The development of the
web is an amazing thing. You can do almost anything in the virtual world, and
many of those things were relegated to pencil and paper just 10 years ago.
Things really started to change when Pixar showed what could be done with computers
in 1995 with Toy Story. It took some
more time after that for the public versions of the web to catch up, but now
companies everywhere can get sophisticated and interactive websites for a
fraction of what the development of Toy
Story cost. There are many different platforms to choose from like Java and
dot net. It just takes a good conversation with a web development team to find
the right programming platform for what the company needs.
The Bad News
Of course, with the
ease of development, it takes your company more innovation and more creativity
to create something that will get people to your website and keep them there.
That means that you have to be at the top of your game, and you have to let
your creative team be creative, which sometimes feels like jumping off a cliff.
Generally, businesses only want to do things that have been done before.
Unfortunately, there are few businesses that are actually equipped to do those
things better than the original business that implemented whatever they are. If
you can’t do it better, you will be ridiculed for being unoriginal.
Reining In the Wild Ducks
The problem with
creative types is that they sometimes are too far ahead of the crowd. If people
aren’t ready to see something new, then the next company that implements the
thing that failed for that first company will find success. It is a balancing
act to let creative people be creative while still getting them to keep things
simple enough for normal people.
Regardless of how you
deal with the wild ducks, as IBM calls them, of your company, when it comes to
computer projects, you will want to know what programming platform they are
using. Whether it is Java, dot net,
or something else, you will have the right platform for your website.
I think aside from the initial investment, it's a lot cheaper doing the creative works digitally.
ReplyDeleteGreat perspectives! For a consumer like me who is sometimes afraid of change, it could be difficult.
ReplyDelete